Digital Portfolio
About Sierra
Motivated by creating positive lasting change, Sierra Aston is a passionate creative and environmental advocate with a background in marketing, communications, and non-profit leadership. With expertise in social media management, content creation, and storytelling, Sierra excels at crafting compelling narratives that inspire action and engagement.
Through her work with organizations like Stewardship Pemberton Society, she has successfully elevated brands, secured significant funding, and fostered community connections. Driven by her commitment to environmental and social justice, Sierra leverages her creativity and marketing skills to create impactful, mission-driven campaigns.
Website Design
Website development and design for Stewardship Pemberton Society, a BC-based environmental non-profit.
The vision was a user-friendly, educational, and brand-cohesive website. The organization’s previous website was outdated and needed a refresh to highlight the organization’s current mission and programs. This was achieved while honouring the organization’s roots and history by recognizing its origin story and keeping its brand aesthetic.
Digital Communications
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Management for all major social media platforms providing marketing and content strategies that target specific outcomes and goals.
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Create e-newsletters using MailChimp providing consistent and meaningful communication while maintaining an up-to-date contact list.
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Analyze social media performance using key performance indicators to refine and improve content strategy and development.
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Write compelling and knowledge-based articles and blog posts to share important stories and narratives.
ARticles
Sustainable Fashion Article
“Are You Into Nature?” Article
Earth Day Article
DeSign
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Fashion brand Logo
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Mock-up Ski Company Logos
Photography
